Released on: November 29, 2007, 6:39 am

Press Release Author: Jennings Public Relations & Advertising

Industry: Marketing

Press Release Summary: According to Experian Research Services, consumers are 44
percent more engaged in advertisements inserted in television programs they view
online than they are with the ads in programs they view on a television set.
Download free study: www.smrb.com/multimedia.

Press Release Body: NEW YORK - According to Experian Research Services, consumers
are 44 percent more engaged in advertisements inserted in television programs they
view online than they are with the ads in programs they view on a television set.
Download free study: www.smrb.com/multimedia.

The findings are part of the Multi-Media Engagement study conducted by Simmons, an
Experian company. The study confirms a direct linkage between engagement that
consumers have with the content of the media they use and the attention and
receptivity they have with the advertising that runs in those TV programs, magazines
and websites.

Chris Wilson, president of Experian Research Services, explains that the Multi-Media
Engagement study is the first media and client neutral study that looks at consumer
engagement with nearly 1,000 broadcast, cable and syndicated television, Internet
and print properties. \"The Multi-Media Engagement study explains past audience
ratings and click-stream data to detail why and how consumers are engaged with
media,\" said Wilson.

The study identified six global engagement dimensions including inspirational,
trustworthy, life enhancing, social interaction, personal timeout and ad
attention/receptivity. The findings show that when consumers are highly engaged
with the content of a specific TV program, magazine or website, they are more likely
to pay attention to the advertisements that appear within. Hear John Fetto, Product
Manager for Experian Research Services, describe these engagement dimentions and
what they mean for advertisers: http://www.youtube.com/watch?v=EIa1c8hmx9w

Especially interesting is that while consumers are 26 percent more engaged in the
content of television programs they watch online than they are with the content of
programs they watch on a TV set, their engagement with the advertising placed in the
programs they watch online is actually 44 percent higher. This finding suggests that
the advertising in online TV programs is especially effective at reaching consumers.


Experian Research Services is the largest, permission-based consumer database which
uses an online survey instrument to collect detailed, comprehensive data on
consumers. This information and the survey \"event\" are used to connect clients with
targeted consumers www.smrb.com.

# # #

Web Site: http://www.smrb.com/multimedia

Contact Details: For media inquiries, please contact Valerie Jennings at
816-221-1040 or send an e-mail to info@jenningspr.net.